The inspiration for ANAMNESIS Spring/Summer ’13 comes from the Ancient Japanese culture.
A part of this collection derives from the romanticism and fragility of the Japanese kimono, and reveals itself as a tribute to the beauty and sensuality of a woman.

The second part of the collection has as inspiration the traditional samurai costume, with clear, rigid, masculine lines. The clothes appeal to a woman with a mysterious and exotic aura. ANAMNESIS is inspired by the colors dominating the Japanese street fashion- Harajuku.

The story behind ANAMNESIS is that of journey to self discovery and self acceptance, the whole collection being a celebration of beauty.

The main message that Alexandru Raicu wants to convey through Anamnesis is that
“…fashion is much more than a material concept; it is a cultural manifesto that starts deep within ourselves with the sole purpose of realising and bringing to light our most beautiful, innocent, guilty and ugly thoughts and feelings.”